In Korea, on traditional outfits, or traditional dresses, this is called the Hanbok, and it has a collar with a single diagonal line, as seen in the Ioniq 5 and now Seven concept. "I call it the Hanbok line," Loasby said as he made a straight slash in the air.
On the Seven concept, it sits in the middle of the rear doors leading into the blistered rear fenders. That diagonal crease will make appearances in other Ioniq models, but it won't be used in the same way. On the side of the Ioniq 5 there's a very sharp diagonal crease. Hyundai's plan is to focus on use-case scenarios for each forthcoming vehicle rather than forcing each vehicle to look the same with similar shapes.īeyond the pixel, there will be subtle design cues that tie the Ioniq lineup together, but it'll take a sharp eye and in some ways, creative thinking. While some automakers, like Mercedes-Benz, are taking the one sausage, different size approach, Loasby said that idea forces people to fit the vehicle and brand. The E-GMP platform is one to keep an eye on as it has 800-volt hardware enabling it to regain 62 miles in as little as 5 minutes It'll also underpin Hyundai's Ioniq 6, Ioniq 7, Kia EV9, and other Genesis models. It already underpins the upcoming Hyundai Ioniq 5, Kia EV6, and Genesis GV60. The basis, or architecture Loasby referenced is Hyundai Group's E-GMP platform, which will serve as the basis for Hyundai, Kia, and Genesis' future. The Hangul language, the alphabet in Korea, looks different than any other language because King Sejong took the script and democratized it to make it set of 23 letters. The pixel's origin is actually from a 600-year-old language, according to Loasby. They are all on the same team, or in this case, the same brand, as there's something that ties them together.
The basis of the pieces of these vehicles, is the same, but they are used differently. The pieces all look different from each other, and they move differently than one another, but they all play chess. The best way to describe the future Hyundai Ioniq lineup is like that chess set, according to Loasby. It's a Hyundai, because only we do that," Loasby said while we were seated on the couch-like wrap-around back seat inside the Seven concept. "Whenever you see a pixel, you don't have to see the rest of the car. The Ioniq lineup, part of Hyundai's upcoming sub-brand of electric vehicles, will be tied together and distinguished by its pixel lighting design. Same story with the upcoming Ioniq 6, which was previewed by the Prophecy concept. in December, but yet it's clearly related. Rates are based upon the date the order is placed and the shipping destination.The Seven concept that Hyundai debuted at the LA auto show looks nothing like the 2022 Ioniq 5 that will arrive in the U.S. Holiday delivery fees are incurred in addition to standard shipping. Guaranteed Holiday Delivery is only available in the Continental United States and Canada. Items with holiday delivery available will be marked with a icon. Touch of Modern now offers shipping in time for the holidays for a select set of products.
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